the901

Danish watch manufacturers REC Watches charged us with producing a product video for their flagship watch the901. The mission was to simply explain how the watch is made, using parts from scrapped vintage Porsche 901 cars. The target group were vintage car enthusiasts who are likely to spend a lot of their free time in the garage, tinkering with vintage cars. The concept we created was built on the idea of a beautiful timepiece in a rough environment, while also telling the story of how it was made, and what makes it special.